Moët Hennessy president Philippe Schaus said of the new Armand de Brignac deal in a statement, “For years we have been following the fantastic success of Armand de Brignac and admiring their ability to challenge some of the rules of the Champagne category.” He said the line “breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs.” Prior to his investment, Jay-Z had plugged another high-end Champagne, Cristal, in his tunes - but he publicly boycotted the brand after a top exec made disparaging comments about its popularity in the hip-hop world. He then bought the rest of Armand de Brignac in 2014. He first bought a 50-percent stake in the brand back in 2006, and promoted it in a video before it launched. The wine and spirits division of French luxury giant LVMH said it’s buying 50 percent of the music mogul’s Champagne line which is popularly known as “Ace of Spades.”Īccording to a release, Jay-Z’s bubbly has been a hit in North America, Asia and Europe, with over 500,000 bottles sold in 2019. that he’d sold half of his high-end Champagne brand, Armand de Brignac, to Moët Hennessy. Jay-Z was likely popping some bubby on Monday morning. Lizzo’s first concert since sexual harassment lawsuit canceled ‘due to severe circumstances outside of production control’ Jay-Z to host $1M charity blackjack party with 007 theme, A-list stars Beyoncé shares rare photo with mom Tina and dad Mathew Knowlesīeyoncé’s mom Tina shares rare throwback pic of singer, her three kids at home
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